Best Examples of Effective FAQ Pages

    Frequently asked question hubs (FAQ pages) help your business succinctly and appropriately respond to the needs of your audience.

    FAQ pages often expand into content aggregator destinations within websites; bringing in new users and driving them onto related pages – most typically deeper blog pages and service pages closely related to the questions being resolved.

    The FAQ page is the primary way to help people visiting your site to get their intended destination faster by removing knowledge (informational and often trust) barriers that are in place.

    An effective FAQ resource can educate, inform and guide the user in a natural way through your website’s content and toward the goals and end results you have set.

    It’s time to reconsider the FAQ page as one of the essential pages within your website.

    Also related what is quora and why quota questions

    The Resurgence of FAQs

    FAQ pages have begun to reappear into the priority website checks and improvement areas for SEO experts and marketing professionals alike.

    In no small part, this has been driven by the growth in voice search, mobile search, and personal/home assistants and speakers.

    These predominantly rely on the pre-results (Google Answers and Featured Snippets) and can be targeted specifically with FAQ pages.

    An effective FAQ page:

    • Reflects your audience needs.
    • Covers a broad range of intent (transactional, informational, locational).
    • Frequently gets updated based on new data insights.
    • Lands new users to the website by solving problems.
    • Drives internal page views to other important pages.
    • Fuels blog (and deeper content) creation.
    • Showcases expertise, trust, and authority within your niche.

    Now let’s look at 25 great examples of FAQ page/resources, as well as why they’re so effective.

    1. Twitter

    Twitter’s FAQ made the list as it includes some nice personalization, easy to use the search functionality, and it looks nice (something that few FAQ pages ever achieve).

    Twitter FAQ page

    2. YouTube

    YouTube’s FAQ page is clean, fresh, simple to use, and provides access to the most commonly asked “help” topics.

    YouTube FAQ page

    3. McDonald’s

    The McDonald’s FAQ page feels informal, sociable, and encourages people to share their FAQ experience (a rarity).

    mcdonalds FAQ

    4. WhatsApp

    The FAQ resource for Whatsapp is bright, easy to use, and categorized effectively for quick desktop or mobile use.

    whatsapp faqs

    5. Wikipedia

    Wikipedia’s help center is a great example of an “old-school” FAQ page.

    It is text-heavy, blocked into key topic areas, and has extensive access to all the key support areas you could ever need.

    wikipedia help centre

    6. Microsoft

    Microsoft’s FAQs section employs accordion/expandable div functionality to enable a more effective mobile-first experience and to support quick top-level access to information without excessive scrolling.

    Microsoft FAQs

    7. UCAS

    The FAQs section of UCAS  is simple, scaled back, and concise.

    It also includes a useful prompt to ask if the information was useful and to gather user feedback for improving the resource.


    8. WorldFirst

    WorldFirst’sFAQs hub provides single-click content segmentation, plus view all capabilities which place functionality and usability of the resource first – an important part of an effective frequently asked questions resource.

    World First FAQs

    9. Nintendo

    The Nintendo Online FAQs are bold, functional and simple in approach.

    The content isn’t cluttered and easy to skim read.

    nintendo faqs

    10. DaysOutGuide

    DaysOutGuide’s frequently asked questions resource incorporates tags to make the most out of single-click functionality for all device access to information.

    The balance between text, images, and interactive features works great.

    daysoutguide faqs

    11. Buffer

    Buffer’s FAQs are by far the most basic by design (single grid defined by thin square categories) included in this list of my best and most effective FAQs, but they work.

    The small inclusion of the number of articles available within each topical section also provides an added reason to delve in and learn more.

    It’s a simple solution, but almost always overlooked.

    buffer FAQs

    12. FreeSpirit

    The FreeSpirit FAQ page combines useful information navigational features with interactive content to empower the user to progress through the site and making buying decisions faster.

    Free Spirit FAQs

    13. Amazon Web Services

    Amazon Web Services’ FAQs are functional, easy to skim through, and categorized for use.

    There are no frills here.

    But, in some cases, it’s better to get straight to the point.

    You May Also Like

    Amazon Web Services FAQs

    14. Silicone Engineering

    Silicone Engineering’s FAQs help demystify a traditionally complex industry.

    The combination of quick links, ask the expert, and deeper content answers work well for the user regardless of time availability or device used.

    Silicone Engineering FAQs

    15. Dropbox

    Dropbox Help brings fun to the FAQ area with the choice of images used and encourages the user to experience the site through self-discovery.

    Dropbox Help Center

    16. TUI

    TUI FAQs are in a grid format, include depth of topical coverage and reflect the volumes of information available on the site.

    The resource is not very pretty by design, but it works and almost has a retro feel to it.

    tui faqs

    17. MetroPCS

    The MetroPCS FAQs page includes a virtual chat assistant which leverages the FAQs above the static functionality of most.

    Chatbots are ideal FAQ considerations mainly based on the ability for them to expedite and drive the user journey (a key effectiveness area for any help and FAQ resource).

    metropcs faqs section

    18. Transpack

    The Transpack Product Help Center acts as both an FAQ resource as well as a guides roll-up resource, meaning that users can access top-level information as well as buying guides, measurement information, and a whole host of other insights normally only accessible through blogs.

    Transpack Product Helpjpg

    19. FatFace

    The FatFace help center and FAQs resource is a nice example of a bigger brand getting it right.

    The help center places the users first with the topics covered and still manages to feel personable and helpful.

    FatFace FAQs

    20. King’s College London

    King’s College London’s FAQ page is divided into FAQ sections per key area of the website. This enables highly targeted support recourses that are driven by a single purpose (often facilitating easy applications).

    The segmentation of FAQs is what stood out and led me to include them in this list.

    King's College London FAQs

    21. Pinterest

    Pinterest’s Help Center takes simplicity to the next level.

    The design and information provided are clearly prioritized for the mobile user combining visual and textual triggers.

    pinterest FAQs

    22. Elite Island Holidays UK

    Elite Island Holidays’ FAQs are driven by audience needs and clearly set out to answer peoples holiday dilemmas from preparation through to last minute help and support.

    The blog nature of the answers means that the site visitor doesn’t need to travel beyond the FAQs page for help.

    Elite Island Resorts FAQs

    23. BBC

    BBC’s Help Section is fun, visually driven, and even provides useful information on how to use the FAQ section.

    Making a help resource fun isn’t easy, however, the BBC has achieved this.

    bbc help centre

    24. Pretty Little Thing

    The FAQs on Pretty Little Thing tells you their audience immediately and position the design and content accordingly.

    The FAQs also appear well thought out and enticing to interact with.

    Pretty Little Thing FAQ

    25. Foresters Friendly Society

    Foresters Friendly Society’s FAQs, Help Center, and Tools/Guide Resource bring lots of information-rich segmented guides and financial tools into a single place.

    Making often complex and dry financial topics straightforward and accessible is not easy, but this section does it well.

    Foresters Friendly Society

    Recent Articles

    Pokémon Go reunites the Legendary Regi Titans for colossal new event

    Regirock, Regice and Registeel will return to raids for four days leading up to Regigigas taking over EX raids in November. What you need to...

    Snapchat on iOS adds integration with Reddit for easy cross-platform sharing

    Reddit is teaming up with Snapchat to make it easier to share content between platforms. Starting today, when you tap the share sheet in...

    iCloud Photo Library: The ultimate guide

    iCloud Photo Library is part of Apple's iCloud service, and helps you back up, sync, and share your images and video. Here's everything you...

    Getting Overwatch on Switch? You should probably just buy from the eShop

    The Switch is a console that lends itself well to owning a digital library. With that focus on portability, there’s something to be said...

    5 Things to Know About the macOS 10.15.1 Update

    Apple is working on the macOS 10.15.1 update, which is now in beta testing as the first major update for macOS Catalina. There is a chance...

    Related Stories

    Leave A Reply

    Please enter your comment!
    Please enter your name here

    Stay on op - Ge the daily news in your inbox