• Seo

    Google’s John Mueller on Retaining SEO After Migrating Web Platforms

    Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.

    More specifically, Mueller added his knowledge of how Google works to a conversation about the web platform Wix.

    In a thread titled “Is WIX really that bad?”, a user left a comment saying:

    “Yeah, because if and when you decide to move away from Wix, you’re basically going to have to start over.”

    Mueller replied saying a site isn’t truly starting over if it keeps the same domain name.

    A site can continue to build on the value it has collected as long as the domain name doesn’t change.

    “You don’t start from zero again,” Mueller says.

    He goes on to add that redirects may be required in some cases, but the site will not be starting from scratch as far as SEO is concerned.

    Here is Mueller’s full quote:

    “If you use your own domain name for your site, even if you move to another provider you can continue to build on the old site’s collected “value”. You don’t start from zero again. You might need to set up redirects or rebuild individual pages, but that’s still a lot easier than growing a site from the ground up.”

    Recent Articles

    Apple shows off the magic of the iPhone 11 Pro’s Night mode

    Before and after. What you need to know Apple shared a short video on Instagram demonstrating what Night mode can do. The results truly are remarkable and...

    YouTube walks back changes to verification policy after outcry

    YouTube's CEO is once again apologizing to the service's top users following a massive backlash over changes to its verification policy. One day after announcing...

    iPhone 11 Pro teardown reveals new board under battery, possibly for bilateral wireless charging

    iFixit did a livestream this year of its iPhone 11 Pro teardown. Now it is diving in and analyzing all of its findings. Notably,...

    Why Are Apps Asking to Use Bluetooth on iOS 13 & What To Do

    Why Are Apps Asking to Use Bluetooth on iOS 13 & What To Do is a post by Josh Smith from Gotta Be Mobile. If...

    Google Search Console Adds a New Structured Data Report for Breadcrumbs via @MattGSouthern

    Google has added another structured data report, allowing site owners to quickly check whether breadcrumb markup has been implemented correctly.The post Google Search Console...

    Related Stories

    Stay on op - Ge the daily news in your inbox