Juul doesn’t want teens hitting its vapes. The company promises.
Facing a rising tide of criticism for underage use of its e-cigarettes, vape manufacturer Juul is taking a new approach aimed at cracking down on teen use. Specifically, the company launched an online tool designed to track how specific vapes find their way into the hands of minors.
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The idea, as explained by Juul, seems pretty straightforward. If a parent or teacher confiscates one of the company’s e-cigarettes from a minor, the authority figure should head on over to a new web portal and enter the device’s serial number along with a few additional details. This will, at least in theory, allow the company to figure out how the youths are getting their tiny hands on its nicotine delivery devices. Read more…
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