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    YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST]

    Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network.

    Snappy Birthday Sale

    Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed.

    YouTube Placement for Shopping Ads

    Joy to the world! A new shopping ad placement has been gifted to advertisers just in time for the holiday season.

    Shep tells you how to ensure your ads are eligible to show in YouTube search and home feeds.

    Bing Announces New Spam Penalties

    Greg tells us what types of sites will be affected by the changes, breaking it down in layman’s (or artist’s) terms so you can be prepared.

    FTC Releases Guidelines for Influencer Ad Disclosures

    Shep covers what the FTC considers an influencer endorsement and recommendations for how to disclose them on social.

    Greg has a recommendation of his own on who the FTC should hire as their new spokesperson.

    Introducing the Google Search Console Speed Report

    Greg tells us everything we need to know about this new tool that will help SEO pros and webmasters in general.

    Keyword Research Just Got An Upgrade.
    We’ve given our keyword research tools an overhaul. Now, get data like you’ve never seen. More keywords, better insight, higher ROI. Try it free.

    ADVERTISEMENT

    In our take of the week segment, James Webster is questioning Google’s query matching abilities for shopping campaigns. We’re not sure if the intent quite matches here, but we do love fat French Bulldogs.

    James Webster@PPC_Webster

    Has search query quality always been this bad from shopping campaigns or is it getting worse?

    These and many others came through from a dog bed PLA campaign…

    “Fat French Bulldog”
    “How to stop cats pooping on my lawn”

    See James Webster’s other Tweets

    Plus, Uber Eats seems to be gearing up to sell ads on their platform, but we have another, unsolicited recommendation for how they can make more money.

    Greg also introduces us to some handy new Twitter features. If only we could enable “remove me from this conversation” in the real world!

    For more information on the stories from this week be sure to visit The Marketing O’Clock site to read the full show notes. Make sure you subscribe wherever you listen to podcasts!

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