Marketing is booming and you can make a killing as a professional and as a Marketer, but if you’re trying to learn marketing by just fooling stuff, it will be very confusing and get a lots and lots of different advice from different website and you will be like oh my God am going to give up.
So today am going to break down the best free resources to learn to mark in 2020 and hit the ground running and kickstart your marketing career.
This source will cover Digital marketing and how to get the certification if you’re in then let’s dive right in.
The first place you can learn Online marketing is Google Online Marketing Challenge
Google Online Marketing Challenge is a course that is most comprehensive out there for a beginner.
Not only that it gives Student a real-world experience in marketing but also offer a global academic panel which is essentially come in the various aspect that is thought by the top academic panelist.
Student can get to work with Non-Profit company to build an online advertising campaign, giving a budget of $10,000, student can show their best advertising skills which is really not expected to be much as it’s only for a beginner, however, it is to note that this option does have a competitive angle, it’s not just a course but it’s actually applying what you’ve learn
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The next is Social Media 101 Course by Constant Contact
This course essentially teaches step by step on how to build your social presence among various different platforms using, Facebook, Pinterest, LinkedIn, Instagram YouTube google my business and many more.
This course gives a lot of practical value to the student by giving them examples of the lesson as well as giving them how-to guides, the best part is, the Tools is actually free.
Hubspot Academy offers digital courses in nearly every subject and even allows you to get a certification when you’re finished with the course, which will look great on your resonate.
From advertising to growth marketing all the way to website design, Hubspot Academy offers a part of different design courses for different digital marketing beginners, they offer many forms of teaching including guides, webinars and even provide different marketing template like social media editorial calendar template.
Google Skill Shop is a google official platform where you can learn how to do marketing using google powerful tools like Google Ads, Waze, Google analytics and Google my business.
You can essentially learn how to run pay ads on google platform such as search, display, networks their mobile ads why you are learning how to do marketing for local businesses and measure the result within google analytics, a good example of this is you can learn how to run ads on Gmail, right, Gmail has a tone of users but very few people in marketing runs ads on Gmail vs running it on google search. The course also covers introductory to bounces which you can get certification from google for all this course. Which many companies love and find value in it and it helps with your resume.
A lot of people use Semrush as SEO marketing tools but many of them don’t know it goes above and beyond the basics, there are tons of other features in there that can even tell you traffic that a website has demograp[hics information and the list keep going on and on.
There training include both basic and advanced courses so it works for both beginners and pros, they can all get benefits from this, it’s not just Semrush because they don’t just constantly promote their tools, they include things like, Technical SEO, Links building, Content marketing. It’s for and they offer certification as well
This is Facebook official training that would work you through several different topics for Facebook and Instagram, its ranges from creating ads to managing your Instagram and Facebook business account.
Much like some of the other sources have shared this platforms is for both beginners and advance marketer where they can learn a lot because Facebook really goes to the nuances of how to use their platforms, they also offer certificate which again is great if you’re looking for jobs for any other ad agency or any other marketing position in any corporation.
Copyblogger also offer a course and it’s called Internet marketing for smart people, they’ve been around for a couple of years, they have a lot of high-quality content on blogging and content marketing which include cools things direct response to copywriting and coming up with offers that you can sell to your audience it would basically give you the framework to start online business from scratch covering a lot of the marketing techniques that won’t necessarily be covered in all the previous resources have talked about so it’s worth checking them out.
Thanks to Neil Patel for dropping this awesome resource on it’s YouTube and it’s worth sharing
In conclusion, my honest opinion is there a lot of Free Resource to Learn Marketing out there but the ones I mentioned are some of my favorites that you don’t need to spend a dollar on and gladly let me know in the comment below the one that’s favorite.