Google AdWords Express is Now Part of Google Ads

    Google is notifying advertisers that AdWords Express has joined the Google Ads platform.

    AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns.

    Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses.

    Google AdWords Express: Tips to Get the best out it

    Now, Smart campaigns still have all the same benefits as AdWords Express campaigns, but with improved features.

    Google highlights the following benefits:

    • Create an online ad quickly and easily.
    • Pay only when people click your ad.
    • Attract more customers to your website or Google Maps listing.
    • Minimal ongoing management is necessary. Google Ads runs your ads for you.
    • Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).
    • Review the effectiveness of your ads on your dashboard.

    Key features available in Smart campaigns include:

    • “Campaigns” overview: An account’s home base which contains Google-generated performance insights.
    • Critical account alerts: Important notifications about campaigns, billing issues, etc.
    • Verified calls: Shows the number of calls received from a campaign, along with the number of clicks.
    • Map actions: Helps track the number of times people saw an ad and then clicked the business’ pin on Google Maps or got directions to the business.
    • Google Analytics: Track actions visitors take on a website after clicking an ad.
    • Ad scheduling: Choose the days of the week and the times of the day to run an ad.

    Google notes that it is open to feedback on Smart campaigns, which may help shape future updates.

    Advertisers can share feedback using the ‘Leave feedback’ option, accessed by clicking the 3-dot icon in the upper right-hand side of your account.

    Recent Articles

    Rumor: 6.7-inch iPhone 12 to be thinner than iPhone 11 Pro Max, more sizing details

    A new supply chain report from Macotakara today sheds new light on the sizing details of the 2020 iPhone lineup. The report also includes...

    Extreme Arctic melting has a new suspect: The same powerful gases screwing over the ozone

    They were once abundant, in our hairsprays, bug sprays, and refrigerators. And then scientists figured out these substances ripped a hole in the ozone...

    Samsung Galaxy S20+ vs Galaxy Note 10+: What to Know

    Samsung Galaxy S20+ vs Galaxy Note 10+: What to Know is a post by Cory Gunther from Gotta Be Mobile. The Samsung Galaxy Note 10...

    Pokémon 068 Machamp

    Name: Machamp (Japanese: カイリキー Kairiky) Classification: Superpower Pokémon Type: Fighting Generation: Gen I Kanto Region Gender Ratio: 75% Male to 25% Female Height: 5' 3" (Machamp) 82'+ (Gigantamax Machamp) Weight: 286.6 lbs (Machamp) ???...

    Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern

    Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it.The post Instagram Drops IGTV Button...

    Latest Stories

    Leave A Reply

    Please enter your comment!
    Please enter your name here

    Stay on op - Ge the daily news in your inbox