Google Search Console: Seo Guild for Beginners

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.

You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

it contains data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps.

Features include information about search appearance, search traffic, technical status updates, crawl data and additional educational resources.

Google Search Console was formerly known as Google Webmaster Central and then Google Webmaster Tools until taking the current name in 2015.

You might be wondering:

Why use Google Search Console?

 

Monitor your site’s performance in Google Search results:

  • Make sure that Google can access your content
  • Submit new content for crawling and remove content you don’t want to be shown in search results
  • Create and monitor content that delivers visually engaging search results
  • Maintain your site with minimal disruption to search performance
  • Monitor and resolve malware or spam issues so your site stays clean

 

Discover how Google Search—and the world—sees your site:

  • Which queries caused your site to appear in search results?
  • Did some queries result in more traffic to your site than others?
  • Are your product prices, company contact info, or events highlighted in rich search results?
  • Which sites are linking to your website?
  • Is your mobile site performing well for visitors searching on mobile?

You might also be wondering if it’s actually meant for you?

Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you.

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Below are example of people who need google search console may be it might strike a deal:

  • A business owner who delegates.  Even if you don’t think you know how to use Search Console, you should be aware of it and become familiar with the basics. You might hire your webmaster or a marketing specialist to help you set up your website with Search Console. In that case, you can work with that person to ensure you have access and control to all of the reports for your website. In addition, it’s a good idea to learn all you can about how your site is performing in search results so you can make important business decisions about your site.
  • SEO specialist or marketer. As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site’s search results. You can use the information in Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and AdWords.
  • Site Administrator. As a site admin, you care about the healthy operation of your site. Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.
  • Web Developer. If you are creating the actual markup and/or code for your site, Search Console helps you monitor and resolve common issues with markup, such as errors in structured data.
  • App Developer. If you own an app, you want to see how mobile users find your app using Google Search. Search Console can help you integrate your app seamlessly with the website world.

 

By the time am through with the beginner’s guide, you will be able to use Google search console effectively for managing your website and then become a webmaster

Are you excited!

Let’s improve your website skill together

 

Guide 1: How to Add Your Site to the Google search console

 

First, log in to the Google Search Console and click on “Add a Property”.

 

Google Search Console: Seo Guide for Beginners
Google Search Console: Seo Guide for Beginners

Then, copy and paste your homepage URL into the field.

Google Search Console: Seo Guide for Beginners

 

Proceed to the next stage by verifying your site.

There are 7 ways to verify your site. Here are the 3 easiest ways to get your site verified:

  • HTML File: Upload a unique HTML file to your site.
  • CNAME or TXT Record: Here’s where you add a special CNAME or TXT record to your domain settings.
  • HTML Code Snippet (my personal recommendation): Simply upload a small snippet of code (an HTML tag) to the <head> section of your homepage’s code.

Guide 2: Decide on a “Preferred Domain”

set a preferred domain.

 

This tells Google to use the “WWW” or non-www version of your site.

 

Google Search Console: Seo Guide for Beginners

 

For example, Google can see your URLs as:

https://Example.com
Or
https://www.Example.com

I personally don’t like “WWW”. But that’s just me. It honestly has zero impact on your SEO.

So:

Why does this matter?

The version you choose here is the version that will show up in the search results.

So if you go with a “WWW” version, your site will have a “WWW” in the search results.

 

Important Note: You can also choose “Don’t set a preferred domain”…

 

…but I wouldn’t recommend it. As Google says: “If you don’t specify a preferred domain, we may treat the www and non-www versions of the domain as separate references to separate pages.”

This can make your backlinks MUCH less powerful. So make sure not to pick “Don’t set a preferred domain”.

 

Guide 3: Set Your Target Country

 

Google does a pretty good job figuring out which country your site is targeting. To do that, they look at data like:

  • Your ccTLD (for example co.uk for UK sites)
  • The address listed on your website
  • Your server location
  • The country you get most backlinks from
  • The language your content is written in (English, French etc.)

That said, the more information you can give Google, the better.

So the next step is to set your target country inside the Google search console.

1

Click the “International Targeting” link (under “Search Traffic”)

 

Google Search Console: Seo Guide for Beginners

 

2

Click the “Country” tab

 

Google Search Console: Seo Guide for Beginners

3

Check the “Target users in” box

4

Select your target country from the drop-down box

Guide 4: Link Google Analytics With Google search console

Back in 2013, Google switched all searches over to HTTPS.

 

Google move to HTTPS

 

This was great for security. But it was a bummer for website owners.

Suddenly, priceless keyword data vanished from Google Analytics.

Instead, all we got was this:

 

Not provided

 

The good news? There’s a simple way to get some of that keyword data back:
Link Google Analytics with your Google Search Console account.

Here’s how:

Open up your Google Analytics. Then, click the “Admin” button at the bottom of the left

menu.

Google Search Console: Seo Guide for Beginners

Click on the “Property Settings” link.

Google Search Console: Seo Guide for Beginners

 

Scroll down until you see the “Adjust Search Console” button. Click it!

 

Adjust search console

Click on “Add”.

Add search console property

Scroll down until you find your website, check the box, and hit “Save”.

 

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You’re done! Analytics and Search Console are now linked.

Let’s see what you get…

Landing pages with impression and click data:

 

Google Search Console: Seo Guide for Beginners

 

Impression, click, CTR, and position data by country:

 

Search console country data

 

But most importantly… keyword data:

 

Keyword data analytics GSC

 

Boom!

It’s not perfect. Half of the queries are listed as “Other”.

But if you compare this to what you usually get from Analytics…

…I’m calling that a win.

Are you?

 

Guide 5: Check For Security Issues

Finally, check to see if you have any security issues that might be hurting your site’s SEO.

To do that, click “Security Issues”.

 

Google Search Console: Seo Guide for Beginners

 

And see what Google says:

 

Google Search Console: Seo Guide for Beginners

 

In most cases, as you see here, there aren’t any security problems with my site. But it’s worth checking.

 

Guide 6: Add a Sitemap.xml

 

I’ll be honest:

If you have a small site, you probably don’t NEED to submit a sitemap to Google.

But for bigger sites (like e-commerce sites with thousands of pages) a sitemap is KEY.

That said: I recommend that you go ahead and submit a sitemap either way.

Here’s how to do it:

First up, you need to create a sitemap. If you’re running WordPress with the Yoast plugin, you should already have one.

If you don’t have a sitemap yet, head over to Yoast. Then, set the XML sitemaps setting to “On” (under “General/Features”):

 

Google Search Console: Seo Guide for Beginners

 

Click the “See the XML Sitemap” link, which will take you to your sitemap:

Google Search Console: Seo Guide for Beginners

 

Don’t use Yoast? Go to yoursite.com/sitemap.xml. If you have a sitemap, it’s usually here. If not, you want to create one.

So let’s submit a sitemap to Google.

It’s SUPER easy to do in the new GSC.

 

Made it into the new Google search console? Good.

 

Grab your sitemap URL. Then, hit the “Sitemaps” button.

 

Google Search Console: Seo Guide for Beginners

Paste in your URL and click “Submit”.

And that’s it:

 

Submit sitemap success

 

Congratulation! you’ve just become a webmaster.

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