Link building is arguably the most challenging part of SEO. It’s a part that requires technical prowess, a creative approach, and just straight-up grit and grinds.
So what is link building? Here’s the standard definition.
Link building is the process of getting other websites to link to a page on your website. And these hyperlinks are called backlinks. However, most people can’t seem to get the link-building process right. This ultimately boils down to execution. The reason why execution is tough is that people focus too much on the end result, i.e. getting backlinks to their pages.
The process is actually very relational. And relationships are built by humans, not “borrowed” templates from videos and blog posts. So, here’s a better definition: link building is the process of building relationships with other relevant site owners who want and will link to your content because it enhances theirs. It includes relationships, relevance, and value exchange. Since link building is tough, you need to understand why it’s worth the effort.
In short, backlinks are used by search engines like Google to help rank web pages. And the reason for this is something called PageRank. Why does PageRank matter and how does PageRank work?
You’ll learn all about it in the video. Once you’ve understood how PageRank works, you’ll want to know how to get backlinks to your site.
There are 3 ways to get them.
- ► Create backlinks
- ► Buy backlinks
- ► Earn backlinks
Out of the three, only one of them is truly valuable. In the tutorial, you’ll learn which one is. However, not all backlinks are good. Only some are really valuable.
You May Also Read
- 4 Effective Ecommerce Link Building Strategies via @sejournal, @_kevinrowe
- Link Building Through Creative & Smart Outreach – Ep. 239 via @sejournal, @Juxtacognition
- How to Identify Site Quality for Link Building via @sejournal, @hethr_campbell
To understand what makes a link good, there are two main categories you should look at.
- ► Relevance
- ► Authoritativeness
you’ll learn what these two concepts mean and how you can evaluate links for these two qualities. Once you’ve understood everything before this, you’ll want to know what link-building strategies you can use.
And in the video below, we’ll share the link-building strategies that actually work.