Micromobility is more than just jargon for electric scooters, e-bikes, and even electric skateboards. It’s a way to keep customers brand loyal even if they’ve ditched the car.
That’s why Mercedes-Benz is the most recent big-name car manufacturer to build its own electric scooter, the ultimate micromobility product. At the Frankfurt Motor Show in Germany last week, the German company slipped in this nugget: As part of its EQ electric vehicle “family,” the two-wheeled battery-powered device would be added as the newest member. It includes the same EQ branding as Mercedes-Benz vehicles.
Coming in early 2020, the scooter was one of many accessory announcements, like toy cars and headphones, separate from any auto news. Read more…
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