More

    What Is SEM & Paid Search Marketing?

    What Is SEM?

    SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

    “Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

    At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer-term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

    • Paid search ads
    • Paid search advertising
    • PPC (pay-per-click) *
      • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
    • CPC (cost-per-click) *
    • CPM (cost-per-thousand impressions) *
      • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

    SEM For Beginners

    Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

    Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.

    In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

    Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google’s Insider’s Guide To AdWords (PDF). Since the guide was last updated in 2008, the Google AdWords UI (user interface) has changed, along with several features, but the guide may still offer a useful introduction.

    In 2014, Google AdWords released a new video about how AdWords PPC auctions work:

    Pay Per Click Advertising Tips & Tactics

    On Search Engine Land, we provide paid search advertising information and news in a variety of ways:

    • All PPC News & Articles includes verified product features and announcements from the major search advertising platforms covered by our editorial staff, plus expert analysis and real-world advice from our contributor network.
    • How To: Paid Search is our section that is devoted to practical tips and tactics about paid search ads.

    Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:

    More Search Marketing Resources

    MarketingLand_800x800
    At our sister editorial site Marketing Land, we cover related topics in digital marketing, social and search based advertising, including:

    At Digital Marketing Depot, the research arm of our parent company, there is an archive of PPC / Paid Search presentations available webcasts on-demand, to anyone, for free.

    You can also learn beginner to advanced PPC techniques at our paid search marketing workshops and general sessions at our conference series, Search Marketing Expo.

    Get SEM News & Advice Delivered To Your Inbox

    Sign up for our weekly SEM and daily SearchCap newsletters to get the latest PPC news from our reporting team and from Search Engine Land, Marketing Land and other trusted sources all over the web.

    Recent Articles

    Rumor: 6.7-inch iPhone 12 to be thinner than iPhone 11 Pro Max, more sizing details

    A new supply chain report from Macotakara today sheds new light on the sizing details of the 2020 iPhone lineup. The report also includes...

    Extreme Arctic melting has a new suspect: The same powerful gases screwing over the ozone

    They were once abundant, in our hairsprays, bug sprays, and refrigerators. And then scientists figured out these substances ripped a hole in the ozone...

    Samsung Galaxy S20+ vs Galaxy Note 10+: What to Know

    Samsung Galaxy S20+ vs Galaxy Note 10+: What to Know is a post by Cory Gunther from Gotta Be Mobile. The Samsung Galaxy Note 10...

    Pokémon 068 Machamp

    Name: Machamp (Japanese: カイリキー Kairiky) Classification: Superpower Pokémon Type: Fighting Generation: Gen I Kanto Region Gender Ratio: 75% Male to 25% Female Height: 5' 3" (Machamp) 82'+ (Gigantamax Machamp) Weight: 286.6 lbs (Machamp) ???...

    Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern

    Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it.The post Instagram Drops IGTV Button...

    Latest Stories

    Leave A Reply

    Please enter your comment!
    Please enter your name here

    Stay on op - Ge the daily news in your inbox